“ SANKARAMON ” x “ SenSen ”（2025）
受东方线香品牌“SenSen”的邀请，为他们的第一款“越南线香”设计了包装插画，插画正如越南的文化调性，充满了中西美学的碰撞。
我去年年中刚好一个人尝试从越南北部走到了越南南部，正处于对越南美学很有想法的时刻，她们找到我的时候我知道这段独游的经历没有浪费。
我没有选择为“SenSen”创作一个完全来源于“旧时代”越南美学的感觉，而且基于越南传统之上，加入了一些当代人能共鸣并且感兴趣的生活方式和审美，插画画面是一个“线香调香师”在越南山水间从大自然里寻找灵感的画面。我觉得香味创作与调香师的品味和阅历很有关联，这款包装插画突出的是香味创作的灵感来源。
Invited by the Eastern incense brand "SenSen," I designed the packaging illustration for their first "Vietnamese Incense" product. Reflecting Vietnam's cultural character, the illustration blends Eastern and Western aesthetics. This project came at the perfect time—I had just returned from a solo journey from northern to southern Vietnam and was deeply inspired by its visual culture.
Rather than relying solely on a traditional "old-world" Vietnamese aesthetic, I blended classic elements with contemporary lifestyle and visual appeal. The illustration depicts an incense perfumer seeking inspiration from nature within Vietnam's landscape. It highlights how scent creation is deeply tied to the perfumer's taste and experiences, focusing on the origin of creative inspiration.
包装插画 / Packaging Illustration
运用场景/Use Cases